• Our company

    Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world.?

    Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.

    The power of record-breaking

    Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe.?

    Could you become Officially Amazing?


    Over 64 years of record-breaking authority

    53,000 + current records on database

    47,000 record enquiries from 178 countries annually

    8,000 records approved annually

    1,100 brand activation's in 77 countries annually



    97% brand recognition (US/UK)

    143M + books sold to date globally

    2M + books sold in 2018

    100 + countries

    40 + languages

    Each annual title contains thousands of records, with 80% new and updated every year


    TV & VIDEO

    1,200+ hours of owned footage

    Programming sold to 150+ territories

    Original branded productions in 19 territories

    248M + YouTube views in the last year

    476M + minutes viewed on YouTube in the last year



    20M + Facebook fans

    300,000 + followers on Twitter

    3.5M + Instagram followers

    5M + subscribers on Snapchat Discover

    10.2M + followers on TikTok